What is EN ISO 10668:2012?

EN ISO 10668:2012 is a professional technical standard that provides guidelines for the economic evaluation of brands. This international standard specifies the procedures and methods for valuing brands, including their financial and non-financial aspects.

Benefits of Implementing EN ISO 10668:2012

Implementing EN ISO 10668:2012 can bring numerous benefits to organizations. Firstly, it allows companies to assess the value of their brands accurately. By following the standard's guidelines, organizations can determine the worth of their brands in a systematic and reliable manner.

Furthermore, this standard facilitates benchmarking by providing a consistent framework for brand valuation. It enables organizations to compare their brand value with competitors, industry standards, or past performance.

In addition, EN ISO 10668:2012 helps organizations make informed strategic decisions. By understanding the financial and non-financial factors affecting brand value, companies can prioritize investments, identify areas for improvement, and optimize their branding strategies.

Implementation Challenges and Considerations

Despite its benefits, implementing EN ISO 10668:2012 may present some challenges for organizations. The most significant challenge is gathering accurate and reliable data for brand valuation. Companies need to ensure that they have access to relevant financial information, market research data, and other qualitative factors that impact a brand's value.

Additionally, organizations should consider the expertise and qualifications required to conduct brand valuations in accordance with EN ISO 10668:2012. It may be necessary to engage professionals who possess the necessary knowledge and experience in brand valuation methodologies.

Lastly, organizations must keep in mind that brand valuation is an ongoing process. Regular evaluations are essential to track changes in brand value over time and adjust strategies accordingly.

Conclusion

EN ISO 10668:2012 is an important standard for organizations looking to accurately evaluate the economic value of their brands. By implementing this standard, companies can gain insights into their brand's worth, benchmark against competitors, and make informed strategic decisions. While there may be challenges in data gathering and expertise requirements, the benefits of implementing this standard far outweigh the difficulties.